![]() (Amazon says its price changes are not attempts to gather data on customers’ spending habits, but rather to give shoppers the lowest price out there.) The price of a can of soda in a vending machine can now vary with the temperature outside. He says these sorts of price experiments have become a routine part of finding that right price-and refinding it, because the right price can change by the day or even by the hour. It’s also the preoccupation of Boomerang Commerce, a five-year-old start-up founded by Hariharan, an Amazon alum. The right price-the one that will extract the most profit from consumers’ wallets-has become the fixation of a large and growing number of quantitative types, many of them economists who have left academia for Silicon Valley. Listen to the audio version of this article: Feature stories, read aloud: download the Audm app for your iPhone. ![]()
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